Matthew C. Herman

Student Leadership Profile: MBAA Vice President of Marketing
MATHEW C. HERMAN, MBA Candidate 2008

Around campus, he is known as the Wine Connoisseur with the tag line “Name your price and Matt can and will suggest a great wine.” He was born and raised in Bellbrook, a small town in southwest Ohio. After graduating from Otterbein College with a BFA in theatre, he founded a non-profit theatre company with some fellow graduates in Chicago. Together, they produced plays for a few years and then he moved on to work as an actor and playwright. He uses the term “work” loosely, as he furnished his income working in fine dining.

Matthew C. Herman is also a great example of the diversity in backgrounds that is encouraged and pushed for at the Robert H. Smith School of Business. First, he successfully made the transition to sales and marketing by leveraging his acquired wine knowledge to work as a wine sales representative in D.C., managing retail accounts, selling and servicing the largest book of wine in D.C. Second, he saw an opportunity to work in marketing for an IT education and consulting group all in preparation for a career in brand and general management. Lastly, his next transition was to the Smith School of Business to become a Leader for the Digital Economy.

He was elected as a Track Representative and enjoyed it so much that running for the MBAA vice president of marketing was a natural extension of that role. A few things he hopes to achieve during his tenure include: creating a user friendly one-stop shop for MBAA and club events on the Networth intranet for current students to combat issues of e-mail fatigue that has been raised by some of the student body, creating a useful message board for the larger Smith community, and maximizing the resources of both the MBAA and the other student clubs in promoting Smith. Humbly, he states he hopes to apply the lessons learnt from the previous VP of marketing and also match his success in getting a strong turnout to school events.

Now, if you do spy him on campus and witness him tripping over his own feet, do laugh out loud, but please, realize it’s his new glasses which have eliminated his perception of depth. He is scheduled to get them fixed shortly.

▓ Iffy Kaja, MBA Candidate 2008, Smith Media Group