Marketing

Faculty Books

Marketing faculty members publish regularly in the leading marketing journals, and have written a number of influential books. They have consistently won outstanding teaching awards by presenting the latest marketing concepts in clear and interesting ways.

Please click on the book for more information (when available).

	Visual Marketing, 2007 Michel Wedel F.G.M. Pieters (Eds.) 2007, New York: Lawrence Erlbaum Associates, Marketing and Consumer Psychology Series, C.P. Haugtvedt (series editor). Purchase on Amazon.com
	Customer Equity Management Roland T. Rust Kay N. Lemon, Das Narayandas 2005, Prentice Hall Purchase on Amazon.com
	E-Service Roland T. Rust & P. K. Kannan 2002, M.E. Sharpe Purchase on Amazon.com
	Understanding Business William G. Nickels James M. McHugh, Susan M. McHugh 2002, McGraw Hill Purchase on Amazon.com
	Student Assessment and Learning Guide for use with Understanding Business William G. Nickels James McHugh, Susan McHugh 2001, McGraw Hill Purchase on Amazon.com
	Market Segmentation: Conceptual and Methodological Foundations Michel Wedel W.A. Kamakura, p.1-382. 2nd edition. 2000, Dordrecht: Kluwer Purchase on Amazon.com
	Building Models for Marketing Decisions Michel Wedel P.S.H. Leeflang, D.R. Wittink, Ph. Naert 2000, Dordrecht: Kluwer Purchase on Amazon.com
	Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Roland T. Rust Valarie A. Zeithaml, Katherine N. Lemon Winner 2002 Berry-AMA Book Prize for the Best Book in Marketing 2000, The Free Press Purchase on Amazon.com
	Marketing: Relationships, Quality, Value William G. Nickels Marian Burk Wood 1997, Worth Publishing Purchase on Amazon.com
	Service Marketing Roland T. Rust Anthony J. Zahorik, Timothy L. Keiningham 1996, Harper Collins Purchase on Amazon.com
	Readings in Service Marketing Roland T. Rust Anthony J. Zahorik, Timothy L. Keiningham 1996, Harper Collins Purchase on Amazon.com
	Return on Quality Roland T. Rust Anthony J. Zahorik, Timothy L. Keiningham 1994, Irwin Publishing Purchase on Amazon.com
	Service Quality Roland T. Rust and Richard L. ("Rich") Oliver 1994, Sage Publishing Purchase on Amazon.com
	Advertising Media Models Roland T. Rust 1986, Lexington Books Purchase on Amazon.com
	Marketing Principles William G. Nickels 1978, 1982, Prentice Hall Inc. Purchase on Amazon.com
	Marketing Communications & Promotion William G. Nickels 1976, 1984 Grid Inc. Purchase on Amazon.com