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Faculty Profile
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Dr. Joydeep
Srivastava
Professor
Ph.D. University of
Arizona
Robert H. Smith School of
Business
3453 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone:
(301) 405-9665
Fax:
(301) 405-0146
E-mail:
srivasta@rhsmith.umd.edu
Curriculum Vitae
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Joined University of Maryland
in 2002.
Joydeep Srivastava is
Professor of Marketing at the
Robert H. Smith School of
Business at the University of
Maryland. He holds a Ph. D.
degree from the University of
Arizona. Broadly, his research
address issues in managerial and
consumer decision making. He
examines issues in bargaining
and auctions, strategy variables
such as warranties and
price-matching guarantees,
pricing, and the psychology of
money. His recent work examines
bargaining in marketing
distribution channels, consumer
reactions to partitioned prices,
people’s valuation of products
in foreign currencies, and
people’s spending and saving
decisions as a function of
payment mode (e.g., credit card
versus cash) and denomination of
money. He has published articles
in the leading journals in
marketing and related fields
including Journal of Consumer
Psychology, Journal of Consumer
Research, Journal of
Experimental Psychology:
Applied, Journal of Marketing
Research, Journal of Retailing,
Marketing Science, Marketing
Letters, and Organizational
Behavior and Human Decision
Processes.
Honors & Awards
- 2001
Recognized by Marketing Science
Institute as a leading young
scholar in the field of
marketing.
Selected Publications
Raghubir, Priya and Joydeep Srivastava, “The Denomination Effect,” forthcoming in
Journal of Consumer Research.
Srivastava, Joydeep, Francine Espinoza, and Alexander Fedorikhin (2009), “Coupling
and Decoupling of Unfairness and Anger in Ultimatum Bargaining,” forthcoming in Journal of Behavioral Decision Making.
Srivastava, Joydeep and Dipankar Chakravarti
(2009), “Channel Negotiations with Information Asymmetries: Contingent
Influences of Communication and Trustworthiness Reputations,” forthcoming in
Journal of Marketing Research.
Raghubir, Priya and Joydeep Srivastava (2008),
“Monopoly Money: The Effect of Payment Coupling and Form on Spending Behavior,”
Journal of Experimental Psychology: Applied, 14 (3), 213-225.
Hamilton, Rebecca and Joydeep Srivastava (2008),
“When 2+2 is Not the Same as 1+3: Variations in Price Sensitivity Across
Components of Partitioned Prices,”
Journal of Marketing Research, 45 (4), 450-461.
Srivastava, Joydeep and Shweta Oza (2006), “Effect
of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer
Research, 33 (2), 266-272.
Valenzuela, Ana, Joydeep Srivastava, and Seonsu Lee
(2005), “The Role of Cultural Orientation in Bargaining under Incomplete
Information: Differences in Causal Attributions,”
Organizational Behavior and Human Decision Processes, 96 (1), 72-88.
Lurie, Nicholas H. and Joydeep Srivastava (2005),
“Price-Matching Guarantees and Consumer Evaluations of Price Information,”
Journal of Consumer Psychology, 15 (2), 149-158.
Srivastava, Joydeep and Nicholas Lurie (2004),
“Price-Matching Guarantees as Signals of Low Store Prices: Survey and
Experimental Evidence,” Journal of Retailing, 80 (2), 117-128.
Raghubir, Priya and Joydeep Srivastava (2002),
“Effect of Face Value on Product Valuation in Foreign Currencies,”
Journal of Consumer Research, 29 (3), 335-347.
Srivastava, Joydeep and Priya Raghubir (2002), “Debiasing
Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates,”
Journal of Consumer Psychology, 12 (3), 253-264.
Chakravarti, Dipankar, Rajan Krish, Pallab Paul,
and Joydeep Srivastava (2002), “Partitioned Presentation of Multi-Component
Bundle Prices: Evaluation, Choice, and Underlying Processing Effects,”
Journal of Consumer Psychology, 12 (3), 215-229.
Srivastava, Joydeep and Nicholas Lurie (2001), “A
Consumer Perspective on Price-Matching Refund Policies: Effect on Price
Perceptions and Search Behavior,”
Journal of Consumer Research, 28 (2), 296-307.
Srivastava, Joydeep (2001), “The Role of Inferences
in Sequential Bargaining with Incomplete Information: Some Experimental
Evidence,” Organizational Behavior and Human Decision Processes, 85
(1), 166-187.
Purohit, Devavrat and Joydeep Srivastava (2001),
“Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on
Consumer Judgments of Product Quality: A Cue Diagnosticity Framework,”
Journal of Consumer Psychology, 10 (3), 123-134.
Jain, Sanjay and Joydeep Srivastava (2000), “An
Experimental and Theoretical Analysis of Price-Matching Refund Policies,”
Journal of Marketing Research, 37 (3), 351-362.
Srivastava, Joydeep, Dipankar Chakravarti, and
Amnon Rapoport (2000), “Price and Margin Negotiations in Marketing Channels: An
Experimental Study of Sequential Bargaining Under One-sided Uncertainty and
Opportunity Cost of Delay,” Marketing Science, 19 (2), 163-184.
Connolly, Terry and Joydeep Srivastava (1995),
“Cues and Components in Multiattribute Evaluation,”
Organizational Behavior and Human Decision Processes, 64 (2), 219-228.
Srivastava, Joydeep, Terry Connolly, and Lee Roy
Beach (1995), “Do Ranks Suffice? A Comparison of Alternative Weighting
Approaches in Value Elicitation,” Organizational Behavior and Human Decision
Processes, 63 (1), 112-116.
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