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Joined University of Maryland
2006
Michel Wedel is the
PepsiCo Professor of Consumer
Science at the Robert H. Smith
School of Business at the
University of Maryland. His main
research interest is in Consumer
Science: the application of
statistical and econometric
methods to further the
understanding of consumer
behavior and to improve
marketing decision making. He
has won the Hendrik Muller
lifetime award for the social
and behavioral sciences awarded
by the Royal Netherlands Academy
of Sciences for “exceptional
achievements in the area of the
behavioral and social sciences,”
and has been elected foreign
correspondent of that Academy.
He has also won the O’Dell best
article award from the Journal
of Marketing Research. He has
written over 150 articles in
peer reviewed journals that were
cited more than 2000 times. He
was ranked first among all
scholars in economics and
business in the Netherlands. He
has supervised 12 PhD students,
serves on the editorial boards
of the Journal of
Classification, Quantitative
Marketing and Economics, and
Journal of Marketing, and is
area editor for Marketing
Science and The Journal of
Marketing Research. He has
published books on Market
Segmentation, Models for
Marketing Decisions and Visual
Marketing. He has consulted for
over 25 different companies in
the nonprofit and profit
sectors, including companies in
market research, consulting,
direct marketing, food,
financial services, automotive,
and telecommunications.
Curriculum Vitae►
Honors and Awards
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Hendrik Muller Award from
the Netherlands Royal
Academy for the Sciences for
Outstanding Research in the
Social and Behavioral
Sciences.
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Ranked 3d (2005), 1st (2006)
and 3d (2007) in
productivity among Academics
in Business and Economics in
the Netherlands (http://center.uvt.nl/top40).
Selected Publications
The effectiveness of
customized promotions in online
and offline stores, Journal
of Marketing Research, 2008,
forthcoming, J. Zhang, M. Wedel.
My Mobile Music: An
Adaptive Personalization System
for Digital Audio Players,
Marketing Science, 2008,
forthcoming. Tuck Siong
Chung, Roland Rust, Michel Wedel.
Split Questionnaire Design
for Massive Surveys, Journal
of Marketing Research, 2008,
forthcoming. F. Adiguzel,
M. Wedel.
Competitive Brand Salience,
Marketing Science, 2008,
forthcoming. R. Van der
Lans, R. Pieters, M. Wedel.
Eye Movement Analysis of
Search Effectiveness, Journal
of the American Statistical
Association, 2008,
forthcoming. R. Van der
Lans, F.G.M. Pieters, M. Wedel.
Optimal Feature Advertising
Under Competitive Clutter,
Management Science, 2007, 51
(11) 1815-1828, R. Pieters,
M.Wedel, J. Zhang.
Goal Control of Visual
Attention to Advertising: The
Yarbus Implication, Journal
of Consumer Research, 2007,
34 (August), 224-233. R.Pieters,
M.Wedel.
Bayesian Estimation of
Circumplex Random Effects Models
Subject to Prior Theory
Constrains and Subject-Specific
Scale Usage Bias,
Psychometrika, 2006, 71(1),
33-56. P. Lenk, M. Wedel, U.
Bockenholt.
Improving Online Product
Recommendations by Including
Nonrated Items, Journal of
Marketing Research, 2006, 43
(August), 355-365. Y.
Ying, F. Feinberg, M. Wedel.
Structural Modeling in
Marketing: A Review and
Assessment, P.Chintagunta, T.
Erdem, P.E. Rossi, M. Wedel,
Marketing Science, 2006,
25 (6), 604-616.
Differentiated Bayesian
Conjoint Choice Designs,
Journal of Marketing Research,
55, (May), 2005, 210-218, Z.
Sandor, M. Wedel.
Attention Capture and
Transfer by elements of
Advertisements. Journal of
Marketing, 68 (2), 2004,
36-50, F.G.M. Pieters, M. Wedel.
Analyzing Brand Competition
across Subcategories, Journal
of Marketing Research, 41
(4), 2004, 448-456, M. Wedel, J.
Zhang.
Identifying Innovators for
the Cross Selling of New
Products, Management Science,
50 (8), 2004, 1120-1132.
W.A. Kamakura, B. Kosslar, M.
Wedel.
The Representation of Local
and Global Exploration Modes in
Eye Movements through Bayesian
Hidden Markov Models.
Psychometrika, 68 (4), 2003,
519-542. J. Liechty, F.G.M.
Pieters, M. Wedel.
First Discussion
Paper in Psychometrika, with
reactions:
The Influence of
Moment-to-Moment Pleasantness
and Informativeness on Zapping
TV Commercials: A
Functional Data and Survival
Analysis Approach, Journal of
Marketing Research, 40 (4),
2003, 437-453. J.L.C.M.
Woltman Elpers, M. Wedel, F.G.M.
Pieters.
Bayesian prediction in hybrid
conjoint analysis, Journal of
Marketing Research, 34 (2),
2002, 253-261, F. ter Hofstede,
Y.Kim and M. Wedel.
Breaking through the Clutter:
Benefits of Advertisement
Originality and Familiarity for
Brand Attention and Memory,
Management Science, 48 (6),
2002, 765-781. F.G.M. Pieters,
L. Warlop M. Wedel.
Identifying spatial segments
in international markets.
Marketing Science, 21 (2),
2002, 160-177, F. ter Hofstede,
M. Wedel, J.B.E.M. Steenkamp.
Profile Construction in
Experimental Choice Designs for
Mixed Logit Models, Marketing
Science, 21 (4), 2002,
455-475, Z. Sandor, M. Wedel.
Factor analysis with observed
and latent variables in the
exponential family,
Psychometrika, 66 (4), 2001,
515-530, M. Wedel, W.A.
Kamakura.
Designing Conjoint Choice
Experiments Using Managers'
Prior Beliefs. Journal of
Marketing Research, 38 (4),
2001, 430-444. Z. Sándor, M.
Wedel.
The spatial representation of
market information, Marketing
Science, 20 (4), 2001,
426-441, W.S. DeSarbo, A.
Degeratu, M. Wedel, M.K. Saxton.
Factor Analysis and Missing
Data, Journal of Marketing
Research, 37 (November),
2000, 490-498, W.A. Kamakura, M.
Wedel.
Eye fixations on
advertisements and memory for
brands: a model and findings.
Marketing Science, 19 (4),
2000, 297-312, M. Wedel, F.G.M.
Pieters.
The information content of
response latencies in conjoint
choice experiments, Journal
of Marketing Research, 37
(3), 2000, 376-382, M.E. Haaijer,
W.A. Kamakura, M. Wedel.
A comparison of
multidimensional scaling methods
for perceptual mapping,
Journal of Marketing Research,
36 (May), 1999, 277-285, T.H.A.
Bijmolt, M. Wedel.
Visual attention to repeated
print advertising: a test
of scanpath theory, Journal
of Marketing Research, 36
(November) 1999, 424-438, F.G.M.
Pieters, E. Rosbergen, M. Wedel.
A cross-national
investigation into the
individual and national cultural
antecedents of consumer
innovativeness, Journal of
Marketing, 63 (2) 1999,
55-69, J.B.E.M. Steenkamp, F.
ter Hofstede, M. Wedel.
*International market
segmentation based on
consumer-product relations,
Journal of Marketing Research,
36 (February), 1999, 1-17, F.
ter Hofstede, J.B.E.M. Steenkamp,
M. Wedel (Lead Article).
*O'Dell Award
Utility Covariances and
Context Effects in Conjoint MNP
Models, Marketing Science,
17 (3), 1998, 236-252, M.E.
Haaijer, M. Wedel, M. Vriens,
T.J. Wansbeek.
Mixtures of (constrained) ultrametric trees.
Psychometrika,
63 (4) 1998, 419-443 M. Wedel,
W.S. DeSarbo.
Undirected visual attention to
advertising, a segment level
analysis, Journal of Consumer
Research, 24 (3) 1997,
305-314, E. Rosbergen, F.G.M.
Pieters, M. Wedel.
Statistical data-fusion for
cross-tabulation. Journal of
Marketing Research, 34
(November) 485-498, 1997, W.A.
Kamakura, M. Wedel.
Segmentation methods for metric
conjoint analysis: A Monte
Carlo comparison, Journal of
Marketing Research, 33
(February), 1996, 73-85, M.
Vriens, M. Wedel, T. Wilms.
Implications for asymmetry ,
non-proportionality and
heterogeneity in brand switching
from piece-wise exponential
mixture hazard models,
Journal of Marketing Research,
32, (November)1995, 457-462.
M. Wedel, W.A. Kamakura, W.S.
DeSarbo, E.W. ter Hofstede.
Life-style segmentation with
tailored interviewing,
Journal of Marketing Research,
32, (August), 1995, 308-317, W.A.
Kamadura, M. Wedel.
A clusterwise regression method
for simultaneous fuzzy market
structuring and benefit
segmentation. Journal
of Marketing Research, 28
(November), 1991, 385-397.
M. Wedel, J.E.B.M. Steenkamp
(Lead article).
Editorships
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Area Editor, Journal of
Marketing Research
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Area Editor, Marketing
Science
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Editorial Board Member of
the Journal of
Classification, Journal of
Marketing and
Quantitative Marketing and
Economics
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