Hot Topics – What the experts are saying

Archived Hot Topics:   2006  ■  2005

MEDIA ALERT: October 25, 2007
For technology, business and economic reporters, editors and producers
Contact:
Carrie Handwerker, 301-405-5833, chand@rhsmith.umd.edu

UMD BUSINESS EXPERT AVAILABLE FOR COMMENT ON MICROSOFT’S STAKE IN FACEBOOK

Associate professor Chris Dellarocas in the decision and information technologies department at the University of Maryland’s Robert H. Smith School of Business is a noted Web expert in the field of social networking and can comment on the Microsoft-Facebook deal that values Facebook at $15 billion.

Dellarocas can discuss:

Whether the deal overvalues Facebook and if the social networking site lives up to its potential

“The $15 billion valuation that is implied by Microsoft’s $240 million investment in Facebook indeed sounds exorbitant. There is probably no way that it can be justified by looking at the expected cash flows that Facebook is likely to generate, ever.”

Major deal implications and how much value a stake in the social networking site adds to the rest of Microsoft’s businesses

“Microsoft’s investment in Facebook ensures that Microsoft’s ad placement technology stays relevant. In an era where software is increasingly becoming a service, Facebook’s Web services platform — which allows any individual or corporation to roll out new software services to the entire Facebook community — can be of huge relevance to Microsoft, both in terms of facilitating the rollout of its future products as well as in controlling the competition. View this investment as a ‘stocking fee’ that secures a stake on a valuable future channel for Microsoft’s core businesses that also happens to have social networking features.”

Dr. Chris Dellarocas,
e-mail: cdell@rhsmith.umd.edu 

Dellarocas’ research studies the economic and strategic implications of online reputation mechanisms, search engines, online product reviews, social networks and other Web 2.0 technologies for consumers and firms.


MEDIA ALERT: August 10, 2007
For financial, business and economic reporters, editors and producers
Contact:
Carrie Handwerker, 301-405-5833, chand@rhsmith.umd.edu 

UMD FINANCE PROFESSORS AVAILABLE FOR COMMENT ON HOUSING MARKET AND ITS IMPACT ON STOCK MARKETS

Finance professors at the University of Maryland’s Robert H. Smith School of Business, can comment on the current housing market and its impact on stock markets. The Smith School has an in-house ReadyCam broadcast facility for live or taped interviews via fiber-optic line for television or multimedia content.

 

Dr. Albert S. “Pete” Kyle, the Smith Chair Professor of Finance, is an expert on financial markets and closely follows the housing market and its impact on bond markets. He also served as a staff member on the Brady Commission after the stock market crash of 1987 and has been a member of NASDAQ’s economic advisory board.

Kyle can talk about:
- Impact of subprime lending on bond markets and hedge funds
- Whether organizations such as Fannie Mae and Freddie Mac could help ease subprime mortgage credit problems and broader recession
- Financial contagion stemming from the subprime mortgage industry, spreading to real contagion felt in other markets
- How the current state of financial markets compares to the stock market crash of 1987

“The big question now is whether the rest of the economy is strong enough to prevent a recession from happening or whether the housing market will drag the rest of the economy into recession.”

Dr. Albert S. “Pete” Kyle
Phone: 301-405-9684
E-mail: akyle@rhsmith.umd.edu 

Dr. John A. “Jack” Haslem, Professor Emeritus of Finance, is an expert on mutual funds, focusing on financial, regulatory and policy issues.

“The basic battle is between the disappearance of liquidity in the junk bond and mortgage markets and the strong global economy. Strong global economic growth will defeat the panic in domestic financial markets. This victory requires only for the Fed to state its willingness to provide needed liquidity. Domestic growth may slow a bit, but the Fed’s assurances will calm financial markets, and global economic growth will continue on solid fundamentals.”

Dr. John A. “Jack” Haslem
Phone: 202-236-3172
E-mail jhaslem@rhsmith.umd.edu 

 

To arrange an interview please contact:
Carrie Handwerker, Public Relations Associate
Robert H. Smith School of Business
Phone: 301-405-5833; E-mail: chand@rhsmith.umd.edu


MEDIA ALERT: June 15, 2007
Attention: Reporters, editors and broadcast producers
Contact:
Carrie Taschner, Office: 301-405-5833; Cell: 301-613-6356

BUSINESS EXPERTS COMMENT ON “HARRY POTTER” BRANDING PROWESS

Experts from the University of Maryland’s Robert H. Smith School of Business are available to comment on the final “Harry Potter” book in J.K. Rowling’s hit series, as well as how branding of the series — through traditional and new media channels — plays into its success and the success of the upcoming release of the latest movie.

What the experts are saying:

The End Only Increases the Enchantment

“J.K. Rowling has created a sense of scarcity with the release of the final ‘Harry Potter’ book. This creates further suspense (will Harry die?), but also the sense that the Harry Potter world may be coming to an end. If the books were to continue indefinitely, I think some of the charm would wear off.”

Amna Kirmani is a professor of marketing whose research interests include consumers’ inferences of product quality from marketing signals, consumers’ use of persuasion knowledge, and branding. Phone: 301-405-2202; e-mail: akirmani@rhsmith.umd.edu.

Big Box-Office Opening — for Both Movie and Book

“There is no danger for the movie studio — the upcoming ‘Harry Potter’ film will do really well, even if it receives only mediocre reviews from the critics. If you look at the ‘event’ movies this summer, most are tied to something else — a book, television show, prequel — which suggests studios are really very risk-adverse and looking to repeat proven successes. These ‘event’ movies are also very expensive for the distributors, in terms of production costs, acquisition of rights, marketing, and salaries. So the real question is not whether ‘Harry Potter’ will perform well at the box office, but whether the distributor would do better allocating some of those resources to other lower profile projects.”

David Waguespack, assistant professor of management and organization, is an expert on the business of film production and distribution. Phone: 301-405-9542; e-mail: dwaguesp@rhsmith.umd.edu.

“The book publishing industry is becoming and more and more like the movie box office, dependant on a strong release, especially with blockbusters like ‘Harry Potter.’ The publishers make a big splash with promotions and offer the book everywhere at first, but then it quickly tapers off.”

P.K. Kannan, the Harvey Sanders Associate Professor of Marketing and director of the Smith School’s Center for Excellence in Service, is an expert on the publishing industry. Phone: 301-405-2188; e-mail: pkannan@rhsmith.umd.edu.

Multimedia Marketing Magic

“The series has benefited from modern media: Web sites, blogs, movies, books, magazines, fan clubs, merchandising, book signings, etc. Marketers make great use of the Internet, with official and unofficial Web sites for fans. J.K. Rowling has her own Web site, creating a further bond with readers and fans.”

Amna Kirmani is a professor of marketing whose research interests include consumers’ inferences of product quality from marketing signals, consumers’ use of persuasion knowledge, and branding. Phone: 301-405-2202; e-mail: akirmani@rhsmith.umd.edu

To arrange an interview please contact:
Carrie Taschner, Public Relations Associate
Robert H. Smith School of Business
Phone: 301-405-5833; ctaschne@rhsmith.umd.edu


ATTENTION: TELEVISION NEWS PRODUCERS AND BOOKERS
May 14, 2007- MEDIA ALERT

LEADING BUSINESS EXPERTS AVAILABLE ON DEMAND FOR LIVE TV INTERVIEWS

Business experts from the University of Maryland’s Robert H. Smith School of Business are now available for live, broadcast-quality television interviews directly from the school’s campus. The business school has established a fiber-optic-equipped studio, outfitted with a professional camera, lighting, audio equipment and a dedicated fiber line connection to Verizon’s Audio Visual Operations Center in Washington, D.C. and the Vyvx network for switching to broadcast outlets. Journalists gain quick and easy access to live interviews, via fiber connection or satellite downlink, with some of the world’s leading experts in business areas ranging from the financial markets to the airline industry.

WHAT: Leading business experts from the University of Maryland’s Robert H. Smith School of Business are available for live and taped interviews direct from campus to your control room.

EXPERT SOURCES: Smith School experts are recognized, world-leading authorities on business topics that include the financial markets, mergers and acquisitions, trade and the economy – as well as today’s top news-making industries such as the airline and automobile industries. Access the Smith School’s expert directory at: http://www.rhsmith.umd.edu/expert/ 

SET UP AN INTERVIEW:
Contact Carrie Taschner, Robert H. Smith School of Business
Phone: 301-405-5833; Email: ctaschne@rhsmith.umd.edu 

*For more information about the studio and to access a directory of the Smith School’s experts, please visit www.rhsmith.umd.edu/news/studio.html.