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University of Maryland’s Smith School of
Business Marketing Chair
Named
Distinguished Marketing Educator
Roland Rust to Receive Academy of
Marketing Science’s Top Award
College Park, Md. – April 10, 2007
– The Academy of Marketing Science
has honored Roland Rust, chair of the
marketing department at the University
of Maryland’s Robert H. Smith School of
Business, with its top award — the 2007
Cutco/Vector Distinguished Marketing
Educator Award. Rust will receive the
award on May 25, at the academy’s annual
conference in Coral Gables, Fla.
Rust has held the David Bruce Smith
Chair in Marketing since he joined
the Smith School in May 2000. He also is
executive director of the Center for
Excellence in Service, a center he
founded at the school in 2000.
“I’m pleased to see Roland’s research
and other contributions recognized with
this award — one of the most prestigious
in the marketing discipline,” said
Howard Frank, dean of the Robert H.
Smith School of Business. “This honor is
a reflection of the caliber of the Smith
School’s marketing faculty, which has
continuously been acknowledged for
prolific, cutting-edge research that is
having real impact on business in the
global economy.”
Rust earned his Ph.D. in business
administration from the University of
North Carolina at Chapel Hill. Since
joining academia, he has published
extensively in top journals, such as the
Journal of Marketing, Journal of
Marketing Research, Marketing Science
and Management Science. He
currently serves as editor of the
Journal of Marketing. Rust has also
published his work in strong
practitioner-oriented journals, such as
the Harvard Business Review.
Rust’s work is highly regarded
worldwide. He presents regularly at
major marketing conferences
internationally, and his models are
applied by top companies worldwide. He
is the founder and chair of the AMA
Frontiers in Services Conference, the
leading annual international conference
on service research. In 1998, he founded
what has become the premier research
journal in the service domain, the
Journal of Service Research.
Rust’s book, “Driving Customer
Equity,” won the 2002 Berry-AMA Book
Prize for the best marketing book of the
previous three years. Rust has received
six lifetime achievement honors and he
has won numerous “best article” awards
for work published in Marketing
Science, Journal of Marketing Research,
Journal of Marketing (three times),
Journal of Advertising, and
Journal of Retailing, as well as the
Marketing Science Institute’s Robert D.
Buzzell Best Paper Award (twice).
Cutco/Vector Distinguished Marketing
Educator Award winners are selected
annually from nominations from the
Academy of Marketing Science Board of
Governors, which are then ranked by the
board to narrow the list. The academy’s
Executive Council ultimately selects the
winner from the board’s list, based on
scholarly impact on marketing theory
and/or practice, global reputation as an
educator, and willingness to collaborate
with and mentor others.
About the
Robert H.
Smith School of Business
The Robert H. Smith School of Business
is an internationally recognized leader
in management education and research for
the digital economy. One of 13 colleges
and schools at the University of Maryland,
College Park, the Smith School offers undergraduate,
full-time and part-time MBA, Executive MBA,
Executive MS, PhD, and non-degree executive
education programs, as well as outreach
services to the corporate community. The
school offers its programs in learning locations
on four continents including North America,
Europe, Africa and Asia.
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