Smith Business Close-Up

Keep Your Cash as Big Bills

Broadcast Dates:
Thursday, April 16, 2009, 7:30 p.m.
Sunday, April 19, 2009, 7:30 a.m.
Monday, April 20, 2009, 4:30 a.m.

If you want to save money, keep large bills in your wallet.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Joydeep Srivastava, associate professor of marketing, talks about his new research that finds people are more likely to think twice about making a purchase when they carry one large denomination of cash rather than many smaller denominations equal to the same amount of money.

Srivastava’s research address issues in managerial and consumer decision making. His recent work examines bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode (e.g., credit card versus cash) and denomination of money. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Marketing Research, Journal of Retailing, Marketing Science, Marketing Letters, and Organizational Behavior and Human Decision Processes.